TV ad on dangers of alcohol abuse

Promoting culture change in people’s attitude to alcohol abuse is the focus of a new hard-hitting advertising campaign.

Behind the campaign is the alcohol social responsibility organisation, drinkaware.ie and you can view the new advert here

Dangers of alcohol abuse: A girl falling heavily after emerging from an apartment with her friends.

The campaign is also aiming to promote to prompt a re-appraisal of some drinking behaviours and the  damage they can cause to innocent third-parties,

The centre-piece of the promotion is a new TV advert featuring CCTV-style film footage of a young man falling over on the dance floor.

Other re-enactments of drink-fuelled misbehaviour include:

• A girl falling heavily after emerging from an apartment with  her friends
• A drunken young woman abusing an innocent by-stander at a bus-stop
• And a row in an  A&E department disturbing patients and staff