This year, 66 Irish tourism enterprises – including hotels, ferry companies, visitor attractions, coach hire companies, incoming tour operators, activity providers, hostels and car hire companies – exhibited at the Tourism Ireland stand, which provided an invaluable platform for the participating companies to network, negotiate and exchange vital contracts for 2012.
With over 200 countries all vying for business at WTM this week, Tourism Ireland aimed to stand out from the crowd and capture the attention of the influential global media and travel trade in attendance.
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